What we have learnt from the research of the textual analysis:

The main thing our group has learnt from the Textual analysis is how other music videos get the audience to watch there videos. We learnt that in order to attract a certain group of people, we need our music video to have constructive story line flow or a certain singer/rapper representing something. In our case, we had 3 rappers, and each of them has something to represent, i.e. Arjun represented his religion, Sohil represented his wealth, and Ignatius represented his talent. So it is key on what you are trying to achieve in your music video as it will determine whether people would watch or buy your songs. We also learned to make the music video different to others, as many look identical to one another, which makes it boring to watch and listen to. We also used our 3 rappers to develop their own lyrics to the look at me now beat, as this is also unique and different to existing videos. We also learnt how structure, manage audio and visualize effects on parts of the music video which look suitable to edit. So we didn't want to go over the top and add millions of visual effects, as we learnt to keep a balance by looking at existing music videos and comparing ours to others.